To read more about Five Star Professional's methodology for determining winners,
Knowledge, Experience and Integrity
Brad has more than 30 years of experience serving customers and the local community. His philosophy is to work with honesty and integrity every day, and to offer exceptional customer service. He pays close attention to each client’s specific situation, listening to their needs, working closely with them, and making it his goal to forge lifelong relationships.
The complexity of the current financial marketplace makes it more important than ever to have a balanced approach to investing, guided by expert counsel and experience. Brad believes in a proactive approach to wealth management to minimize risks and provide greater opportunities.
Brad has built a reputation for providing trustworthy, well-researched advice to his clients. He uses a proprietary planning model that allows him to create a highly customized plan to meet each investor’s needs.
Lakeshore Financial was founded in 1950 as a full-service financial services firm built on a foundation of trust and respect. Over the decades it has remained on the forefront of providing sophisticated wealth management solutions and advice to grow, manage, preserve and transfer wealth. Lakeshore Financial has a tradition of excellence that has helped establish and maintain its good name in the community for decades.
Clients include both retirees and pre-retirees.
With Lakeshore Financial for two decades where he has had the privilege to work with a strong team of innovative professionals with talent and integrity.
Active volunteer in the local community through American Red Cross, Feed My Children and The Boys and Girls Club
Specialties and Interests
Comprehensive wealth management
The Five Star Wealth Manager award, administered by Crescendo Business Services, LLC (dba Five Star Professional), is based on 10 objective criteria. Eligibility criteria – required: 1. Credentialed as a registered investment adviser or a registered investment adviser representative; 2. Active as a credentialed professional in the financial services industry for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by Five Star Professional, the wealth manager has not: A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three customer complaints filed against them [settled or pending] with any regulatory authority or Five Star Professional’s consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through Five Star Professional’s consumer complaint process; feedback may not be representative of any one client’s experience; C. Individually contributed to a financial settlement of a customer complaint filed with a regulatory authority; D. Filed for personal bankruptcy; E. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria – considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. Award does not evaluate quality of services provided to clients. Once awarded, wealth managers may purchase additional profile ad space or promotional products. The Five Star award is not indicative of the wealth manager’s future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their client’s assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by Five Star Professional or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by Five Star Professional in the future. For more information on the Five Star award and the research/selection methodology, go to fivestarprofessional.com. 5,833 Chicago wealth managers were considered for the award; 716 (13 percent of candidates) were named 2015 Five Star Wealth Managers.